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by Kenneth Holland

August 13, 2020

The headline of this post 'The 80-20 Rule can change everything…if you pick the right number…' over a background image of white space.Do you sometimes feel like everyone is a flake?

That’s because most are.

And it frustrated me until I embraced (and put in to practice) a rule that has changed everything.

The 80-20 Rule

It ‘technically’ comes from The Pareto principle:

The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.

To put it simply, 80% of your results come from 20% of your actions.

How does this apply to us?

Firstly, it tells you that 80% of your income will come from 20% of your activities. Example: Checking your email 10 times a day is not really work and does not produce sales. But if you made 14 prospecting calls and closed a sale, then that would fall in to the 20%.

Some say the ‘rule’ could be more like 90/10…but who cares? The point is being always aware of the principle and using it to your favor.

So what does this really mean to you?

Here it is put bluntly…

80% Will Do Nothing…I Pay Them NO Attention…and Neither Should You

Here is what you really need to understand…

80% of your leads and prospects are likely to do NOTHING…and not take ACTION…

…because they are engaged elsewhere, or they’re just damn lazy.

It’s always been this way…and will continue to be this way.

This is NOT a bad thing, in fact, it is an incredibly powerful weapon if you understand how to use it.

Pay attention here: If everyone took action, there would essentially no pool of prospects to sell to and/or recruit. Now it becomes next to impossible to make any headway sales-wise because everyone is already engaged elsewhere.

But because of the beauty of the 80/20 rule, you always have a TON of potential customers and prospects.

Your job is to sort quickly and effectively to find the 20%.

That’s your ONLY job!

Period.

How Do YOU Find the 20%?

The simplest and most effective answer I can give you is to devote the majority of your business time learning how to generate leads on a DAILY basis. I cannot stress this enough. If you can’t do that, you don’t have a business.

This is my number 1 business activity every day. And I waste no time on the 80%…until they move in to the 20%.

That is your key to success.

I can’t make it any more plain than that.